What your next audience could look like.
Three times the audience did not exist and we started it from zero. Once, the answer turned out not to be an audience at all. Yours will look like none of these. That is the point, because the work begins by finding out which kind you have. Where a client asks not to be named we keep the details general. The numbers below are exact.
You can buy reach from an agency, a deck from a consultancy, or last year's playbook from a growth hire. None of them starts an audience you keep. That is the part below, four times over.
A few of the projects.
Shanghai-listed manufacturer
A 10-day engagement, a clear plan for the board.
When two of their systems disagreed, nobody on the floor could tell us which one was the real record. We reviewed 12 systems, found 14 fixes, and handed the board a ranked plan on day 10. The evidence later carried a government ESG reward and a five-star national rating. Read the full story
Consumer startup
A launch inside a fandom, not an ad campaign at it.
The product went in through the community rather than advertising at it. 100,000 people opened an account and played, over two months, at fifty US cents each in creator payments. Evidence that selection changes the economics, not a benchmark. Read the full story
Global consumer brand
The sponsorship bought visibility. We made it produce an audience.
A simple loyalty game across two live events turned the crowd a sponsorship had already paid for into an audience the brand could see. About 70,000 fans, at almost no ad spend. Read the full story
Parenting app
The audience didn't exist yet. So we built it, then the channel.
Months from launch, zero users, no real ad budget. We built the community before the product arrived, in the places parents already talk, so the launch landed in a full room. Then, because parents follow people rather than logos, a founder-led TikTok channel sized so one person could sustain it. Six figures of views in its first month. The community · The channel
And more
Work we don't name
Most of what we do stays private at the client's request, so you won't see it here. Nothing on this page names a company we have not signed paperwork with.