Four businesses. The same job.
A factory, a fandom, a global brand, a parenting app. A method that only works in one kind of business isn't a method. Where a client asks not to be named we keep the details general. The numbers below are exact.
Most people selling growth sell one method. An agency sells media, a consultancy sells a deck, a growth hire sells the playbook from their last company. The growth was in a different place every time — and that is what makes it a method rather than a trick.
A few of the projects.
Shanghai-listed manufacturer
A 10-day engagement, a clear plan for the board.
When two of their systems disagreed, nobody on the floor could tell us which one was the real record. We reviewed 12 systems, found 14 fixes, and handed the board a ranked plan on day 10. The evidence later carried a government ESG reward and a five-star national rating. Read the full story
Consumer startup
A launch inside a fandom, not an ad campaign at it.
The product went in through the community rather than advertising at it. 100,000 people opened an account and played, over two months, at fifty US cents each in creator payments — evidence that selection changes the economics, not a benchmark. Read the full story
Global consumer brand
The sponsorship bought visibility. We made it produce an audience.
A simple loyalty game across two live events turned the crowd a sponsorship had already paid for into an audience the brand could see — about 70,000 fans, at almost no ad spend. Read the full story
Parenting app
The audience didn't exist yet. So we built it first.
Months from launch, zero users, no real ad budget. We built the community before the product arrived — from a standing start, in the places parents already talk — so the launch landed in a full room. Read the full story
Same parenting app
The founder was the channel. We built it.
Parents don't follow logos, they follow people. We built a founder-led TikTok channel — the formats, the cadence, the subjects — sized so one person could sustain it, and it found six figures of views in its first month. Read the full story
And more
Work we don't name
We have worked with Fortune 500 brands moving into new markets. Most of what we do stays private at the client's request, so you won't see it here.